Per week after unveiling the Old Mutual Green Frames to advertise tourism in strategic scenic places in Malawi, Old Mutual (Malawi) Ltd will this weekend activate the Cape Maclear body in Mangochi to offer enjoyable goers to the Urban Music Party (UMP) an thrilling expertise of the signature frames.

During the weekend, Old Mutual will run a social media promotion wherein patrons who share photos of the frames stand an opportunity to win varied thrilling prizes.

First unveiled on October 18 in Lilongwe in partnership with the Ministry of Tourism, the inexperienced body idea represents a present to Malawians as a part of Old Mutual’s 70 years anniversary of doing nice issues within the nation.

“Old Mutual is committed to contributing to the sustainable development of Malawi. Through the Old Mutual Green Frame concept, we aim to promote the tourism industry, and showcase Malawi’s incredible natural beauty to the whole world,” mentioned Patience Chatsika, the corporate’s Marketing and Corporate Affairs Executive.

The 4 Old Mutual-branded frames are positioned at Bingu International Convention Center (BICC) in Lilongwe, Chikale Beach in Nkhata Bay, Chitakale overlooking Mulanje Mountain, and at Lake Malawi National Park positioned on the seashores of Cape Maclear.
Chatsika mentioned the Cape Maclear activation, coinciding with the Urban Music Party seeks to showcase Cape Maclear’s pure magnificence, wealthy cultural heritage, and vibrant music scene, whereas emphasizing the significance of sustainable tourism practices.

“Entering the promotion is simple: People need to stop by the green frame at Lake Malawi National Park and take a picture. Participants are encouraged to share their photos on Facebook, tagging Old Mutual Malawi and using #WarmheartinaFrame, #TidziyambaNdifeAmalawi, and #OldMutualMalawi hashtags,” she mentioned.
Participants stand an opportunity of profitable Old Mutual branded gadgets. By sharing their photographs, contributors assist promote Lake Malawi as a vibrant vacation spot for each residents and guests alike.

“Photography has the power to connect us to our surroundings and celebrate our heritage. With the frames, we want to inspire people to explore, appreciate, and share the hidden gems of our area while promoting the importance of local tourism,” added Chatsika.

Ken Zizwa Limamwe, Festival Director for Urban Music Festival, expressed his appreciation for Old Mutual’s assist of native initiatives. “We are grateful for companies like Old Mutual that invest in promoting Malawi,” he mentioned.

“The green frames they have erected will help to showcase unique tourist attractions, such as Cape Maclear, the home of the UMP Festival, ” he added.

During the launch final week, Minister of Tourism, Vera Kamtukule recommended Old Mutual for such a visionary initiative earmarked to spice up Malawi’s tourism business.
“Old Mutual (Malawi) Limited has demonstrated remarkable foresight and commitment by investing in the creation of these Frames, which are poised to become focal points for both visitors and locals alike,” mentioned Kamtukule in regards to the initiative.
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