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President Hakainde Hichilema has employed a Kenyan agency to handle what Emmanuel Mwamba describes as Hichilema’s Communication disaster in his authorities.

According to Mwamba who Hichilema’s communication workforce describes as a propagandist and Ambassador of lies, this has been carried out at a tremendously value.

In an article beneath, Mwamba factors out the failings of Hichilema’s communication and that his supply on his marketing campaign guarantees is a part of the answer.

Government has employed, at nice value, a Public Relations company and communications consulting agency, to construction its communications technique and prepare Ministers and the Permanent Secretaries on how one can drive and ship communication.

Instead of attending to his communication disaster and failure of each the technique and workforce, President Hichilema has chosen, as soon as once more, to choose one other layer of paperwork to masks the disaster his authorities faces.

He has employed Gina Din-Kariuki of Gina Din Corporate Communications (GDCC) from Kenya.

A BRIEF BACKGROUND

When President Hichilema appointed Anthony Bwalya as Special Assistant for Press and Public Relations, and later Clayson Hamasaka as Communications Specialist,for no matter motive, Anthony, a nicely performing Spokesperson, was proven the door and shipped to Tanzania as a diplomat however leaving a lacklustre Hamasaka on the helm of Presidential communication.

At the Ministry of Information and Media, Hichilema appointed Chisamba Member of Parliament Chushi Kasanda, who additionally acted as Chief Government Spokesperson.

This was extremely dangerous and shortly proved to be a false begin as Kasanda was clearly unprepared for the job and gave the impression to be continually engaged in studying to do her job.

To treatment this, a brand new place was particularly created to enrich the failing Minister, Director Spokesperson!

MDC occasion and UPND Alliance Spokesperson, Thabo Kawana was appointed as Director Spokesperson.

New CEOs have been employed for ZNBC, Times, Daily Mail and ZANIS.

This was at a vital stage of Hichilema’s new authorities and he mustn’t have gambled as he was anticipated to set stage and set a story for the subsequent 5 years.

But because the financial system tanked, and the cost-of-living disaster grew to become worse, so did the obtrusive Information hole widen and its systemic failure grew to become clearly obvious.

President Hichilema dropped Kasanda, clearly a fall man ( woman), to the failing communication disaster at State House and Government.

President Hichilema transferred and promoted Southern Province Minister and UPND Spokesperson, Hon. Cornelius Mweetwa to turn into the brand new Minister of Information and Chief Government Spokesperson.

He employed former ZESCO Spokesperson, Henry Kapata as Director Spokesperson on the Ministry and elevated Thabo Kawana as Permanent Secretary.

This shake-up appeared that it will succeed. But it was to not be!

All these have been occurring with the background of the Brenrhurst Foundation, a Johannesburg-based think-tank established by the Oppenheimer household and the Tony Blair Institute for Global Change, offering advisory companies to Hichilema.

It wasn’t lengthy earlier than the sentiments of anger welled up within the nation towards President Hichilema and his authorities, as his 2021 marketing campaign guarantees and pledges grew to become damaged, nationwide crises from excessive meals costs,
lack of medicines in hospitals, failing agriculture packages, risky change charge, drought, rising debt, rising inflation, starvation and load-shedding took centre stage and ravaged the nation and its folks.

MORE LAYERS CREATED

In March 2023, President Hichilema created the Presidential Delivery Unit ( PDU) to try to observe and speed up implementation of his packages and appointed Kusobile Kamwambi and Chipokota Mwanawasa as head and Deputy respectively.

The PDU was anticipated to behave as a nexus of energy between State House, Cabinet Office, Government Ministries and companies.

PDUs have been criticized as a brand new layer of paperwork that create extra issues than it solves them.

The emergence of supply models has been pushed by the political and reputational dangers related to governments struggling to ship on their commitments.

The supply unit method will depend on the seen backing of the top of presidency, and his/her successor will usually not wish to proceed an initiative developed by his/her predecessor.

So they’re now deemed to be a short-term intervention linked to a specific administration and will not be a everlasting characteristic on the centre of presidency.

President Hichilema touted the Presidential Delivery Unit as a magic bullet towards paperwork, stalled venture and failing public service supply.

The naivety of all of it was {that a} fast and easy resolution would resolve the advanced and tough issues Hichilema was dealing with.
The issues have NOT gone away, they’ve been compounded.

APPOINTED Whitney Mulobela

To mitigate the continued disaster of communications, Hichilema just lately appointed veteran journalist and lawyer, Whitney Mulobela as State House Chief Communications Strategist!

Mulobela’s impression is but to be dertermined.

However, President Hichilema is now continually blaming social-media for his poor picture whereas the financial system flounders and his insurance policies falter.

Infact, as seen by his public utterances, Hichilema sounds more and more extra pissed off than ever, all the time blaming his predecessor Edgar Lungu, the previous ruling, Patriotic Front, for the present issues.

So the motion to rent Gina, a Kenyan businesswoman specializing in strategic communication and public relations in Kenya,is yet one more layer masking Hichilema’s coverage and authorities failures.

And the assorted communication models will most likely to falter extra and act disjointedly.

But Hichilema’s largest PR success will come when he delivers on resolving the troubles affecting the nation and our folks.