Giant alcoholic beverage producer within the nation, Castel Malawi managed to bag three awards at this yr’s Institute of Marketing in Malawi (IMM) Awards ceremony over the weekend.

Castel Malawi’s newly-introduced alcoholic product Pomme Breeze gained two awards specifically Social Media Campaign of the Year for its #Yoursider social media marketing campaign, whereas ‘It’s a Lifestyle’ marketing campaign was named the Local Marketing Campaign of the Year.

The firm’s Head of Corporate Marketing and Communications, Lavern Chitakata was additionally honoured because the Public Relations Personality of the Year.

Chitakata was acknowledged for her function in selling the Castel Brand with soccer, strategic product communication, amplifying model presence by means of media recognition, and championing Corporate Social Responsibility (CSR) initiatives for group engagement.

In response to the awards, Chitakata mentioned the popularity is a testomony of Castel Malawi’s effort to construct significant relationships with its prospects and the general public.

“The #Yoursider social media campaign therefore aimed at amplifying the awareness of our product Pomme Breeze. The campaign ensured Castel Malawi engages with its customers with lucky winner expected to win a three-day trip to Dubai.”

“Pomme Breeze deserved to win these awards due to its remarkable success in the challenging flavored beer market, and defying industry norms. Research indicates 70-90% of New Product Developments (NPDs) fail. Pomme Breeze is indeed a lifestyle.”

“Our CSR activities in sponsoring the Castel Ibongetse Cup, also helped us to increase awareness about our products. I thank the Castel management and colleagues for making this happen,” defined Chitakata.

Castel Malawi sponsors the Castel Cup to the tune of K400 million.

Over the years, the corporate has engaged in numerous CSR actions together with the environmental conservation, and security consciousness campaigns.