In the method, Amazon goals to strengthen its place in South Africa’s aggressive on-line retail market.

Launched on Thursday, the walk-in facility is designed to assist native sellers appeal to extra clients and develop their companies.

This transfer additionally alerts the US e-commerce powerhouse’s ongoing efforts to problem market chief Takealot—owned by Naspers—by increasing its product choices and growing potential income streams.

“The biggest thing is product breadth for our customers,” said Robert Koen, Managing Director of Amazon Sub-Saharan Africa.

“We just want to have loads of products that people can buy.”

Onboarding for unbiased sellers

Globally, greater than 60% of Amazon’s gross sales come from unbiased sellers, lots of whom are small and medium-sized enterprises, writes Reuters.

The new centre, situated at Amazon’s head workplace in Cape Town, affords a set of companies tailor-made to those sellers.

These embrace on-the-spot registration for selling on Amazon.co.za, coaching packages, help with product imaging and cataloguing, in addition to help with transport and logistics.

Amazon debuted in South Africa in May 2024, marking its first enterprise into Sub-Saharan Africa. Since then, it has been steadily constructing its presence within the area.

The Jeff Bezos-owned firm joined Chinese-owned Temu, which has been rising quickly, in launching e-commerce operations in South Africa final yr.

“I think Q4 [fourth quarter] was actually very encouraging,” added Koen, reflecting on the platform’s efficiency throughout the current vacation season.

“We exceeded all the goals that we had set for ourselves.”

Have you ordered off Amazon but, or are you sticking with Takealot?

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